📍 San Francisco, CA
Voth Productions, a Denver-based creative team specializing in digital advertising and storytelling, sought to revamp their existing website to attract new clients and enhance their market presence. Our primary objective was to create a captivating digital experience that effectively communicates Voth's unique brand identity and positions them competitively against larger agencies.
Our role as UX researcher, designer, and front-end developer involved utilizing WordPress, Adobe Suite, and Webflow to ensure Voth's brand message was delivered concisely and creatively. By empathizing with the client and focusing on establishing credibility, consistency, and a fresh perspective, we successfully crafted a dynamic online presence that resonates with Voth's target audience.
Market Research
UX/UI Design
Art Direction
Web Development
Search Engine Optimization (SEO)
To establish a strong online presence for Voth Productions, we conducted an in-depth analysis of key strategies employed by startup agencies. We identified three crucial aspects: maintaining consistent branding to build trust, showcasing previous clients to demonstrate credibility, and implementing accessible design practices for an enhanced user experience.
Drawing from competitors' successes and learning from their shortcomings, we set clear objectives for Voth's digital transformation. By prioritizing brand consistency, leveraging Voth's established color palette, effectively communicating the brand's unique story, and harnessing the strengths of WordPress and Webflow, we aimed to create an engaging, functional website. This strategic approach allowed us to refine Voth's digital identity and significantly improve its ability to attract new clients in a highly competitive market.
This image shows the homepages of Boulder Media House, Insignia Studios, and Sweatpants Media side-by-side, pinpointing strengths and weaknesses in design, accessibility, and content layout.
The low-fidelity wireframe displays Voth Productions' revamped homepage, tackling improvement areas from competitor analysis while integrating brand consistency, color palette, storytelling, and platform optimization.
Our design process for Voth Productions' website revolved around collaboration and iteration. We began by gathering the agency to define our shared goals and guide our decision-making throughout the project. To generate diverse ideas while addressing Voth's unique needs, we employed the "crazy eights" method.
By prototyping in Webflow allowed us to efficiently test and publish our designs, drawing inspiration from various templates. This process helped us prioritize information structure and understand how potential clients might envision working with Voth. As we refined our prototypes, we incorporated feedback and evolved our approach, ensuring a strong first impression and a focus on Voth's luxury brand image. The result is a visually captivating website that truly reflects Voth Productions' identity and objectives.
Users had difficulty recognizing when to scroll for more content, indicating a need for clearer cues to improve discoverability.
Users found the services page easy to use and comprehend, confirming our design choices and content organization.
Users' desire for more details on Voth's process highlights a chance to expand content and build trust with potential clients.
